Coca-Cola the world’s most iconic beverage brand unveiled its partnership with the English Premier League (EPL) in Nigeria. The 3.5-year partnership makes Coca-Cola the first ever soft drink sponsor of the EPL and will provide the unique opportunity for Coca-Cola to refresh the EPL experience in Nigeria.
With this unprecedented collaboration, Coca-Cola further entrenches its leadership in support of the beautiful game in Nigeria bringing an exceptional platform to deliver superior excitement to the Nigerian EPL fans. Fans of the EPL in Nigeria can look forward to many more memorable moments while watching the drama of the world’s most watched premier league unfold.
English Premier League clubs enjoy a massive followership across tribes and languages in Nigeria unifying Africa’s most populous nation. Coca-Cola understands this transcendent passion and has put together a slew of activities across various viewing centres, on its digital platforms and TV screens nationwide.
Speaking on the partnership, Gbolahan Sanni, The Franchise Marketing Manager, Coca-Cola Nigeria, comments ‘Coca-Cola is set to transform the EPL viewing experience in Nigeria by bridging divides and uniting EPL fans. Since the partnership covers several categories within our portfolio, we also have the unique opportunity to engage and excite the Nigerian market using various EPL assets. Furthermore, Coca-Cola will partner with top Nigerian talents to bring the excitement home and provide the opportunity for lucky fans to experience the action live in the UK.’